- November 29th, 2011 /
- Chris Schultz /
I frequently get emails that say something like:
I have an idea for a product that I want to build, and I need to hire a web developer or find a technical co-founder. Where should I start?
I’m going to try to give helpful guidance that I give to people who approach me with this. First, I want to give personal context. I am a mechanical engineer and a partner in a software development company, but not a programmer. I am much more of a hustler than a hacker. So, I do understand when people need to find and depend on someone else to build out their vision.
Step 1 – Check Your Ego
Step 2 – Get Perspective
- You are asking for help. Whether you are looking for a co-founder or a consulting firm to build your product, you can’t do it without them. And you need them more than they need you. Any engineer you want already has a job, so you’ll need to be persuasive.
- What value do you bring? The technical co-founder perspective may be – “what do I need you for?” Know what value you bring and communicate it. Be the hustler to their hacker.
Step 3 – Get Out There
- Go to tech meetups. You’re unlikely to find a co-founder on a job board. You raise your chance of success monumentally if you start attending meetups and meeting programmers in person. Here are the NOLA meetups.
- Go online. Learn how to approach the conversation by reviewing these resources on Quora and searching the web.
- Go co-work. I gauge how serious people are by inviting them to work at Launch Pad and meet people. (If you don’t take me up on free co-working and introductions at Launch Pad, then you’re not committed.)
- Go to conferences. Get out of town, go to SXSW, TechCrunch Disrupt, RubyConf.
Step 4 – Value Your Need
- Reward risk – for a co-founder, even after you get them to buy into your vision, you’re going to have to come up with a compelling equity/cash compensation package. Remember, they are evaluating their opportunity cost.
- Have a budget – if you’re not looking for a co-founder, but you want to talk to a development firm, then you need to know your budget. If you’re not prepared to spend 20k+, then you probably need to re-evaluate.
Alternative Approach – Learn to code yourself.
If I sent you a link to this post in response to your email, I hope this is a good starting point for you. Good luck. Have feedback or other resources? Please share in the comments.