Getting into an (our) accelerator

I’m writing this post after the tough process of making decisions for Launch Pad Ignition and communicating the good and bad news to the companies that applied.  It was a very competitive process and we had a lot of great applicants, which made the decisions hard.  This year we added an advisory board to Ignition made up of investors – 2 NOLA, 2 NY, 2 SV.  They provided very valuable guidance and feedback and ultimately we made the decisions.

While its fresh, I want to share some thoughts on why some companies did or didn’t get in, so you can be better prepared to apply next year or to another accelerator.

You need:

  • Shovel-ready product development - even if you don’t have product yet, we need to have confidence you’re ready to hit the ground running.  If you’re not building or ready to build, you’re not ready.
  • Hustle and drive - the best way to communicate how good you are is to show that you are building this company anyway, with or without Ignition.  We had a founder who went from talking about his idea at our info session in December to having a prototype built before he finished interviewing. It was clear he was building this company with or without us, and this communicated a lot about his drive.

Deal breakers:

  • All founders not able to attend the whole program - last year we flexed on this a bit and learned why its so important for all founders to attend the entire program.  If you we’re able to commit to being in New Orleans for the whole program, we didn’t let you in.  The value of an accelerator is in being part of it, and if only one founder attends, it leads to companies not being calibrated.
  • Uncommitted founders – founders who still are working full-time or have a second company were a deal-breaker.  You may be able to bootstrap a company or self-fund it this way, but its not an appropriate structure for an accelerator or attractive to investors.  You may see it as a safety net, but we need you all-in.
  • Unable to communicate vision – several companies left us scratching our heads as to what they did or wanted to do, even after multiple interviews. You need to be able to communicate your vision succinctly.  Practice this with regular people. If they don’t understand it, simplify and refine.
  • Kitchen sink approach – take your core value proposition and then layer on everything else you might possibly build. Not a good approach.  Refine your core value to its core functionality. You can build up later. But you must have something core that makes people want to use your product.

We’re excited to be announcing our class Feb 13.  Hopefully this feedback is helpful to applicants who didn’t get in and to those who will be applying next year.

How to find a technical co-founder

I frequently get emails that say something like:

I have an idea for a product that I want to build, and I need to hire a web developer or find a technical co-founder. Where should I start?

I’m going to try to give helpful guidance that I give to people who approach me with this.  First, I want to give personal context.  I am a mechanical engineer and a partner in a software development company, but not a programmer.  I am much more of a hustler than a hacker.  So, I do understand when people need to find and depend on someone else to build out their vision.

Step 1 – Check Your Ego

Step 2 – Get Perspective

  • You are asking for help. Whether you are looking for a co-founder or a consulting firm to build your product, you can’t do it without them.  And you need them more than they need you.  Any engineer you want already has a job, so you’ll need to be persuasive.
  • What value do you bring? The technical co-founder perspective may be – “what do I need you for?” Know what value you bring and communicate it.  Be the hustler to their hacker.

Step 3 – Get Out There

  • Go to tech meetups. You’re unlikely to find a co-founder on a job board.  You raise your chance of success monumentally if you start attending meetups and meeting programmers in person.  Here are the NOLA meetups.
  • Go online. Learn how to approach the conversation by reviewing these resources on Quora and searching the web.
  • Go co-work. I gauge how serious people are by inviting them to work at Launch Pad and meet people.  (If you don’t take me up on free co-working and introductions at Launch Pad, then you’re not committed.)
  • Go to conferences. Get out of town, go to SXSW, TechCrunch Disrupt, RubyConf.

Step 4 – Value Your Need

  • Reward risk – for a co-founder, even after you get them to buy into your vision, you’re going to have to come up with a compelling equity/cash compensation package.  Remember, they are evaluating their opportunity cost.
  • Have a budget – if you’re not looking for a co-founder, but you want to talk to a development firm, then you need to know your budget.  If you’re not prepared to spend 20k+, then you probably need to re-evaluate.

Alternative Approach – Learn to code yourself.

If I sent you a link to this post in response to your email, I hope this is a good starting point for you. Good luck.  Have feedback or other resources? Please share in the comments.

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