Why I invested in Jackson Square Group

• July 19th, 2010 /
•  Chris Schultz

I’ve talked about my investment in Jackson Square Group previously, but since the company has just closed the round of funding, I wanted to highlight why I think Jackson Square Group is going places.

First, a little context:  In March, I invested in Jackson Square Group through Voodoo Ventures and took a seat on the board of directors.  Jackson Square Group just closed its seed financing round on July 15.

I invested in Jackson Square Group because:

• Patrick Comer, the CEO is as driven a founder as I’ve ever met.  He has extensive background in the market research industry and as an entrepreneur.  Industry experience and multiple startup experiences are a winning combination.
• The team is top-notch. It’s been eye-opening to me to see the talent that New Orleans has to offer and the energy that this team has brought to the company (of course this is hindsight, b/c I was already committed, but its a good start).
• The technology is disruptive. This is a bit of a cliche, if your technology isn’t disruptive that might be a problem.  But the Federated Sample platform that Jackson Square has launched increases quality & deliver-ability, automates transactions, and provides many-to-many connections in a industry dominated by one-to-one manual relationships.
• The market is rapidly evolving. The world of market research surveys adapts as new data collection methodologies come online: door-to-door begat telephone begat email lists begat social networks. Jackson Square’s Federated Sample technology is well-positioned to to move the industry to its next phase.
• Data. Enough said.

Here is some recent press from Time Picayune, Research Magazine, & Market Research Online.

I’m very pleased to be an investor in Jackson Square Group.  If you are interested in the company, please contact Austin Lavin. As always, if you have questions for me, hit me up.

• categories: Entrepreneurship, Voodoo Ventures /
• tags: federatedsample, jacksonsquaregroup, jsg, voodooventures