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Hi! I�m Chris Schultz. You�ve landed on my little outpost of internetville. I�m a unrepentant entrepreneur-enabler & community-activator. Thanks for swinging by. A penny for your thoughts.

Affiliate Marketing: Handle With Care

  • July 23rd, 2007 /
  •  Blake Killian

It’s really disappointing to see companies taking advantage of people. It’s even more distressing when it’s a competitor of your company making everyone else look bad by association.

Today, I discovered a company that offers a service similar to siteMighty, but the similarities end there. The most glaring difference between this company and our own is that it charges over $5,000 to get started. Immediately, a red flag goes up.

Being the marketing person that I am, the first question I ask myself is “What’s the pitch?” (btw, if you’re an affiliate considering this $5k+ program, your first question should be “What’s the catch?”). The pitch is important to me because it’s the value proposition we extend to our users and potential users. For the $5k+ company to pitch such an exorbitant fee, means that there pitch is either very compelling or untrue.

When we talk to our customers, we are very aware of the language we use and the promises we make. Especially for affiliate marketing, we have to be very careful about telling people “you’ll make X over the next month.” No one can tell you that for certain. People enter this industry (and join siteMighty) at varying stages of experience. Some of our users know how affiliate marketing works and can get started right away. Most of our users, on the other hand, are brand new to affiliate marketing.

These are the people we built siteMighty for. siteMighty is perfect for anyone who wants to start marketing affiliate programs, but has either no way to build a site, or no budget to hire someone to build a site. You can literally come to siteMighty with zero experience in site building and have a site up in less than 5 minutes.

Keep in mind that this is just getting the site up. Step 2 involves marketing your site, and, admittedly, in the beginning we thought all we had to do was get your site built and that was it. But there’s another step which involves setting you on the path to marketing and gaining traction with your siteMighty site. We’re figuring this out and have already implemented a number of features, tools and offerings to help our users market their siteMighty sites (i.e. training guide, 24/7/365 Live support, etc.).

We’re looking for love. We want you to love us at sign up, but also love us 7 months later when you’re rocking with your siteMighty site. We can’t expect someone to to come to us with no experience and start making $10,000 a month right away. Don’t get me wrong, $10k/month is a lofty goal, but it’s attainable.

The point I’m trying to make here is that we love affiliate marketing. We believe in it. But to do it well means that it takes time to get to know it. With siteMighty, you’re given all the tools and expectations you need to succeed. Plus, we’re here to help every step of the way. We’re nothing without our amazing users.

The bottom line is that we want to add value to the industry, overcome the stigma that a few in our industry perpetuate, and see our users succeed.

  • categories: All, SiteMighty /
  1. Jul 24, 2007 at 3:43 am

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    [...] Affiliate Marketing: Handle With CareEspecially for affiliate marketing, we have to be very careful about telling people “you’ll make X over the next month.” No one can tell you that for certain. People enter this industry (and join siteMighty) at varying stages of … digg_url=’http://go-article-search.com/2007/07/24/your-online-internet-marketing-news-source-news-of-the-day-132/’; digg_skin = ‘button’; digg_bgcolor = ‘#FFFFFF’; digg_title = ‘Your Online Internet Marketing News Source – News Of The Day’; digg_bodytext = ”; digg_topic = ”; Powered by Gregarious (42) Share This [...]

  2. Jul 24, 2007 at 1:11 pm

    Glen Woodfin says:

    I deeply appreciate Blake’s approach to affiliate marketing. He’s in it for the long haul. I unfortunately trusted Anthony Morrison and his Credit Card System that he is promoting at the Hidden Millionaires infomercial and seminars. I couldn’t be more disappointed in the service after the sale. Since I purchased a web site template from him for $4995, it’s been all downhill from there. They haven’t returned calls and support emails even though it’s a numbered ticket support system. Buyer beware!

  3. Nov 29, 2007 at 12:55 pm

    Steve-Vee says:

    Ditto, I’ve been taken a few times myself. Won’t detail it here, but it’s worth noting that there are still some of us who’d like to deal fairly and squarely. Wish more, like Blake, would stand up and be counted.

  4. Jan 03, 2008 at 1:20 am

    RK says:

    Hi Blake, appreciate your post. Very nice and practical. I think many get ripped of their hard work.

  5. Jan 26, 2008 at 12:53 am

    Steinar Sund says:

    This was a very important artcle with good advice to everybody that wants to run a business, not only to affiliaters. To start a business needs a lot of time and a lot of hard work before you can start to make money. This is also true for all kind of online business. Very few people get rich over the night, and if they do, they have worked hard for it for a long time.

  6. Feb 01, 2008 at 1:55 pm

    Ramir.Info says:

    Hello,

    Yes, indeed affiliate marketing is a way to go. Is an easy way to make money online. Just go to clickbank and sign up.

    I just learned that Microsoft offer to buy Yahoo for $44 Billion Dollars and Yahoo turn it down. Does anyone knows why Yahoo turn it down??

  7. Feb 06, 2008 at 1:15 pm

    Steinar Sund says:

    There are enough affiliate programs that you can join for free and some of them even offer a ready-made website full loaded with affiliate products, see my own site for examples.

  8. Feb 08, 2008 at 1:51 am

    Rocky Pacley says:

    This is no more that brain washing nothing is worth that much to be an affiliate of. Like the list building concepts being created from safelist concepts and the way the safelist market is kicked around on the Internet. I guess if it sells why not use who will buy it.

  9. Feb 15, 2008 at 7:31 pm

    Bob says:

    Interesting article, appreciate your post. Will have to check out siteMighty.

  10. Feb 16, 2008 at 12:12 pm

    GreGGromov says:

    Interesting post, realy!)

  11. May 02, 2008 at 11:06 pm

    affiliate marketing says:

    Thanks for your input, I look forward to more :-)

  12. May 11, 2008 at 8:00 am

    AFFILIATE MARKETING says:

    Affiliate Marketing
    has become the most effective easiest ways for anyone to “Make money online”.
    YOU CAN generate a full-time income if you do what you have to do.
    Most people around the world looking for solutions to their problems
    All you need do is to find those solutions and give them to people who seek them

    have a good time
    EDDIN

  13. Oct 30, 2008 at 12:03 pm

    Honest Work From Home says:

    Wow, this may be an old article but it still packs a punch. $5000 to get started? Ya gotta be kidding me!

    Great blog, keep up the good work :)

  14. Nov 29, 2008 at 8:21 pm

    Popcorn Cinema says:

    A good post about affiliate marketing. I have never come across a $5,000 get started package for any affiliate program. If I had I would have hit the back button so fast … well, you get the idea.

  15. Dec 21, 2008 at 6:30 pm

    Jim O'Neil the Network Marketing Guy says:

    Affiliate sales sound so easy, and there are just so many pitfalls. Good affiliate companies are really tough to find. If you’ve got one, keep it! If you don’t, drop it like a hot potato and look elsewhere.

  16. Mar 10, 2009 at 11:36 am

    Internet Affiliate Program says:

    How long will it take to make money

    through an Internet Marketing

    Affiliate Program? It depends. If

    you are familiar with the process and

    use a professional, it could happen

    much more quickly. Patience is

    required, however, and you should not

    expect to start earning anything for

    several months.

  17. Mar 25, 2009 at 4:34 pm

    Affiliate Promotion says:

    Affiliate Promotion Strategies

    Affiliate promotion basically works on the principle of paying commission for the referred business. This model was introduced when the e-commerce concept gained prominence in the 1990s.

  18. Mar 30, 2009 at 7:48 pm

    Affiliate Marketing Review says:

    Great article,thank of lot, i appreciate your post

  19. Apr 08, 2009 at 7:48 pm

    Patrick says:

    With the economy the way it is who has $5000 laying around? Great site, keep it up.

  20. Apr 26, 2009 at 5:57 pm

    ipek says:

    eyv haceli sikiÅŸe devam

  21. Apr 30, 2009 at 5:54 am

    Affiliate Marketing With John Henderson says:

    I just wanted to drop you a line and say that I really appreciate marketers like yourself. When I started in this biz, I got caught up in a couple of fly-by-night promotions and was very disappointed. I am glad I stuck with it, but am even more glad to find sincere marketers that are in it for the long haul and not getting quick cash.

  22. May 10, 2009 at 8:33 am

    Thoo Siong Yee says:

    Good site. I totally agree that marketing your website is more important than building your website. There’s no point once you have set up your website and leave it as it is doing nothing to generate traffic to it. The website will not make any sales for you if left idle. It must be marketed and the only way to market it is to draw traffic to it.

  23. May 15, 2009 at 6:23 am

    Affiliate Project X says:

    Site Mighty, have never heard of it before. Sounds very interesting, affiliate marketing can be extremely daunting when your totally green!

  24. May 18, 2009 at 7:41 pm

    kisjanos says:

    Interesting article, appreciate your post.
    Will have to check out siteMighty.

    Many thanks

  25. May 21, 2009 at 11:53 pm

    Tanay says:

    Sounds nice! Will chk out sitemighty for sure very soon.

  26. May 29, 2009 at 9:25 am

    Anika says:

    This is one good looking, sexy theme, love it! What theme are you using?

  27. Jun 10, 2009 at 10:50 am

    ForexPro says:

    i hve learn a new info from tour siite today..thanks for the info

  28. Jun 11, 2009 at 1:25 pm

    Ikedi from make money online says:

    There are a number of ways to make money online unfortunately not all good. Nice post

  29. Jun 13, 2009 at 6:33 am

    Craigslist Phone Verified Accounts says:

    Nice one. I have stumbled and twittered this for my friends. My friends will enjoy reading it also.

  30. Jun 13, 2009 at 6:46 am

    Craigslist Phone Verified Accounts says:

    Interesting post. I have stumbled this for my friends. Hope others find it as interesting as I did.

  31. Jun 13, 2009 at 6:52 am

    Craigslist Phone Verified Accounts says:

    Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.

  32. Jun 15, 2009 at 4:58 pm

    Affiliates Mania says:

    hi there blake. this was really a nice post. thanks for this post blake..

  33. Jun 21, 2009 at 6:05 pm

    freak says:

    there are number of ways to make money online but affiliate marketing is the best way without using much budget..

  34. Jun 23, 2009 at 3:09 pm

    oyun says:

    washing nothing is worth that much to be an affiliate of. Like the list building concepts being created from safelist concepts and the way the safelist market is kicked around on the Internet. I guess if it sells why not use who will buy it.

  35. Jun 29, 2009 at 1:16 pm

    Abdallah says:

    There is obviously a lot to know about this. I think you made some good points in Features also.

  36. Jun 29, 2009 at 1:19 pm

    Mangels says:

    I usually don’t post in Blogs but your blog forced me to, amazing work.. beautiful …

  37. Jun 30, 2009 at 4:17 am

    ARahmanAuf says:

    Thoughtful insight! thanks a lot for sharing…

  38. Jul 02, 2009 at 1:37 am

    Alderson says:

    Blogroll links aint that great :P but i am not the admin… :P … Just Telling :P :D

  39. Sep 03, 2009 at 1:24 pm

    jhons "directorio cusco" Criss says:

    this post is very interesting, thanks

  40. Oct 11, 2009 at 2:49 am

    Mike says:

    You can earn with us up-to $10 for every customer – http://monitor.mazecore.com/register_affiliate.php

  41. Nov 06, 2009 at 2:04 am

    Online Recruitment says:

    Affiliating marketing is still one of the best way to make money online without shedding a cent… just my IMO. :)

    -Dee Online Recruitment

  42. Nov 08, 2009 at 3:45 am

    notepanya says:

    notepanya thank you very much

  43. Nov 14, 2009 at 7:07 am

    Ergonomic Chairs says:

    Internet marketing is an application of crowdsourcing. It has become imperative with the tremendous growth of the internet. Internet marketing is cost-effective and affiliate marketing with its four core players the retailer, the network, the publisher and the ultimate customer is an offshoot of just that.

  44. Nov 22, 2009 at 6:57 am

    affiliate marketing review says:

    very interesting, thanks

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