siteMighty Update: Conversion Tracking
- June 19th, 2007 /
We pushed at a major update to siteMighty today. Today’s update included several changes, but the primary improvements are to our siteMighty Analyze services.
Based on feedback we’re getting from users, we’ve substantially improved our built-in analytics. There’s more to come, but here’s where we are as of today.
- Improved conversion tracking – our new report aggregates conversion data over various time periods. We’ve added filtering mechanisms to remove faulty data that represented the search engine spiders and automated robots visiting your site.
- Removed server bandwidth graph – we previously had a report showing the server bandwidth to your site was using. This data was more confusing than valuable, and because we are not regulating accounts based on server usage we eliminated it.
- Added hits versus conversions graph – hits versus conversions is an important metric to tracking usage on your site. Hits to your site represent a daily count of total page views on your site. Conversions represent the number of people who clicked the apply button on a credit card offer.
- Added link to affiliate network stats – we want to be very clear with your user that your official stats that you are paid based on a maintained by your affiliate network. The stats and siteMighty are to assist you in marketing your site, but don’t have a bearing on how you earn. It is important to track your earnings through your affiliate network’s reports.
We’re going to continue to improve our analytics capabilities over the next weeks and months. This is one of the most difficult things for us to develop, because it takes real traffic data to test analytics are performing. We are watching the performance closely, but we ask you to please in mind that these capabilities are still in beta, and we will continue to work on them until we are providing you with the best data possible.
What is conversion tracking?
One of the questions we’ve been getting over the course of the last few weeks, is what is a conversion? A conversion on a siteMighty site is counted when a visitor to your site clicks the apply button on a credit card offer and visits the “conversion page”. The conversion page is the last page on siteMighty the visitor sees before being redirected to the credit card application, which is hosted securely by the credit card issuer.
Think of a breakdown of visitors to your site as a funnel, commonly called a conversion funnel. At the top of the funnel are all visitors to your site, the next level our visitors who siteMighty counts as a conversion, meaning they click the apply button for a credit card. The next level are visitors to actually make it to the application page for credit card company (if they click the back button or close the browser they don’t end up getting there). Once they get to the credit card application page, the next level happens if they fill out the form and actually apply for the credit card. The final level of the funnel is an approval. If a visitor gets approved for the credit card they apply for, you get paid.
We hope this helps you to succeed with your siteMighty site. If you have a questions please contact us. We’ll be continuing to roll out new features. Thanks for being a user.
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