State of the Blog Part 2. – Where we’re going

• June 12th, 2007 /
•  Chris Schultz

A few weeks ago I posted a State of the Blog post, where I highlighted traffic stats about our most successful and least successful posts over the last six months. The goal in doing this was to evaluate our performance with the Idea Fuel blog, and ascertain what we are writing that is engaging our readers, and what is just fluff.

Blake and I have talked several times in the last few weeks about where we want our blog to go. When we consolidated all our blogs are different projects last fall to Voodooventures.com, the goal was to build one voice representing all that we do around one brand: Voodoo Ventures.

You may have noticed lighter posting during the last couple weeks. This is related to several things:

1. We have each become extremely busy with siteMighty. We’re working hard to keep up with the growth, and as exciting as it has been, it has simply cut into the time we have for blogging.
2. We decided not to try to compete with TechCrunch (haha). This may seem obvious, but acknowledging it has enabled us to let go of the need to blog about everything that’s getting a little buzz in the blogosphere. We’re entrepreneurs not journalists.
3. We are implementing skills were learning from Getting Things Done in a 4-Hour Work Week. I highly recommend both of these books. One thing that we’ve learned through these systems is to focus on the important, not the urgent. With this in mind we are starting to measure our success with this blog by the quality of our posts not the quantity.

We’ve are aligning the mission of this blog with the goals of our company. Voodooventures.com exists to inform our users, to market our projects, and as an outlet for our own personal expression. We feel that we add the most value on topics with which we are intimately familiar. So going forward you’ll read less here about the latest Web 2.0 flavor of the week, and a lot more about what it’s like to run a startup.

Without further ado, here’s what we’re shooting for going forward:

• Education and Training – Our users are asking for training guidance to help them succeed if they are siteMighty sites. you’ll be seeing a lot more educational resources about SEO, PPC, and affiliate marketing in general.
• Product Announcements – siteMighty is growing fast and changing every week. We’ll be communicating what’s going on inside and out with our projects.
• Industry Insight – You’ll still read our thoughts on cool startups, and useful Web 2.0 sites. However, we won’t just be regurgitating what we read on TechCrunch and Techmeme. We’ll be talking about our own experiences using these tools.
• Entrepreneurship – We live and breathe startup life. And a lot of people have shared with us that the most interesting things we write relate to how we are building our startup: the challenges we face, the tools we use, our strategies for success, and our management style. we want to share what we are doing and how we are doing it so that you can do it too.

Thanks for all the feedback on our blog. We always want the blog to be a conversation, every comment and every reader face we see on Mybloglog widget means a lot to us. Let us know your thoughts, we want to hear from you!

• categories: All /
• tags: state-of-the-blog, voodoo-ventures