Swim in the Ojeeziness
- May 9th, 2007 /
Communicating with our siteMighty users is very important to us. We like to answer support tickets in minutes, and to give someone who’s never heard of us (or affiliate marketing for that matter) an idea of who we are the instant they hit the site. The second part is something we’re working through right now, because not everyone has heard of affiliate marketing. Even among those who have heard of affiliate marketing, it’s our responsibility to not only educate them on how it all works, but how we work and fit into the equation.
Once a user is in our family, we start talking to them. The way we talk to them is something we refer to as “Aw Shucks Appeal.” We just want to come across as human, very natural language. We use slang, contractions, etc. to interact with our users and let them know that we are here to help. Think of it as calm, soothing tones, or talking with a smile on your face. Your mood will come across in your message.
The reason for this post is to highlight someone else’s work in Aw Shucks Appeal. I joined Ojeez.com a couple of weeks ago, and I really like what they’re doing in their communications. Here’s an email they just sent me (with highlights next to the image):
“Break out the Tamiflu because Ojeez is a viral machine!”
“We will email everyone the day before going live to let you know that you can take a swim in the Ojeeziness, but bring your business bathing suits as this is not a nude site.”
“And we promise to have your daughter home by eleven o’clock.”
“Take care for now folks.”
People know when they’re being marketed to, so if you’re trying to spread your message, you’re starting in the hole. People are going to be skeptical from the start, that’s why it’s important to be disarming.
We genuinely want people to try us out and let us know what they think. siteMighty is pay-as-you-go, so we don’t lock people in to long term commitments. We make it very easy to downgrade to free accounts, or to cancel an account all together.
Of course we’re in business here, but our job is to make a product so spectacular that no one thinks twice about paying for it. Like Chris says, does is pass the credit card test? Is it good enough to pay for? Would we be willing to pay for it?
- categories: All, SiteMighty /
Jun 13, 2007 at 10:24 am
When the site reaches any value there will be so many members that people will be making penny’s. This is a Pyramid Scheme or scam.
Jun 21, 2007 at 1:26 pm
Hey Jon,
It’s not a matter of the market reaching a saturation point some time in the future. I believe that point has already come and gone. There are tons of affiliate sites out there now, but the community is still sustaining and thriving. It’s a free market ecosystem where you have smart people inventing new ways to advertise and market everyday.
Regarding “pennies,” you should take a look at the commission structure for credit card affiliate marketing in particular. You’ll see that it doesn’t take much to start earning more than pennies right away. Regarding the Pyramid Scheme accusation, this is something we’re fighting every single day. We are not a Pyramid Scheme, but a lot of people think we are. We get users who sign up every day who are looking for the catch. There is no catch. We are throwing our full force behind addressing the stigma attached to making money online.
We pride ourselves on being open, honest and as transparent as possible. So, for Jon, we hear you but give us the chance to prove you wrong. Sign up for free and find out how we are revolutionizing our industry. bk