Jazz Fest This Weekend!!

Most people go to Jazz Fest for the music, while others go for tradition, to get out of the house, to get a tan, to party, to use a port-o-potty, etc. But I know there’s a group of you out there going for the same reason I’m going…the FOOD! Last year was my first year attending, and the music was great but I loved the food.

For example, I stood in a long line to get a shrimp po-boy. As soon as I got one, I started eating it as I walked away. It was good, really good. So good, in fact, that I walked right back to the end of the line, finished my sandwich while I waited, and got another one. Back-to-back po-boys. It doesn’t get much better than that. A voice inside my head said, “Wonder what heaven’s like, my friend? Well look at what you’re holding, and realize that you’re already here.” I was holding a hot, gooey, cheesy slab of Crawfish bread.

Of course I washed it down with some Strawberry Lemonade, made fresh on site (you can even see the little strawberry seeds floating around). Followed that with some Crawfish Monica and a couple of fried pies (apple and cherry, I believe).

After that, the voice in my head told me to go lay under a huge oak tree, close my eyes and let the cacophony wash over me. I grabbed a bubblegum snowcone to keep me company while I rested. It was a good day.

I’m planning to have a repeat this weekend, only this time I’ll try to snap some shots to blog about here. Jealous? You should be because it’s an amazing time.

A/B Testing siteMighty Landing Pages

We’re gearing up our search marketing strategies at siteMighty. We know a lot about search marketing (pay-per-click advertising), and generally speaking, when we start any new campaign, we do the following:

  1. Generate a powerful keyword list: We use a number of tools to do this, but any successful PPC campaign must start with a strong list of keywords.
  2. Install conversion tracking: Before you turn on any campaign in Adwords, YSM or MSN, make sure you have correctly installed conversion tracking on your site. The absolute worst thing you can do is flip the switch without knowing if what you’re doing is actually working.
  3. Create ad variations: You never know (at least I never know) what message or ad copy is going to resonate with users, so create at least 5 different ads in your campaign. Make sure to include a call to action and your site name in every add. Adwords will rotate your ads and show your best performing ad most often.
  4. Build landing pages: You can direct users from your ads to your homepage if you want, but make this part of an overall testing strategy to see which landing page works the best. I keep my keywords organized by subject in my account, and so I usually have a different landing page for each set of keywords. You only have a few seconds to convince someone to stay on your site. You want to make sure the message you used to get them to your site, is the same one that will keep them there.

Currently, siteMighty builds credit card affiliate sites. I have a group of keywords working to bring me credit card affiliate traffic. Here’s the landing page I’m testing against the homepage for conversions. If you were someone looking for a credit card affiliate site builder, which would inform you, grab your attention, encourage you to sign up the most at a glance? Landing page: A | Landing page: B
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