Idea Fuel Blog featured in New Orleans City Business

• November 20th, 2006 /
•  Chris Schultz

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When we started blogging one of the things we wanted to do was communicate to friends, customers, and industry peers in a informal and fresh way. After years of polished press releases, we wanted to be more authentic and transparent in our communications, so we turned to blogging.

As everyone knows blogging is exploding, and New Orleans City Business called us last week for a story they were doing on New Orleans bloggers. We were pleased that they had heard about our blog since its only been up a month, but hey, that must mean its working. Here’s a snippet of the story:

“We will blog about our products and also give people a behind the scenes look at our products and the industry. There is definitely a human voice,” Schultz said. “It’s a move away from the traditional press release marketing strategy. This is who we are. … We want an informal conversation with our colleagues; we want feedback from potential product users and customers.”

Schultz said they also blog about trends in the Web development industry.

“It’s a lot like networking with people in virtual space,” he said. “We’re enhancing our credibility in the industry and that helps us develop as a company.”

Thanks to Tommy Santora for reaching out to us and for covering this important topic in City Business.

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