Web 2.0 Presentation

• October 17th, 2006 /
•  Chris Schultz

I recently was asked to present to the American Marketing Association here in New Orleans. The topic of choice was Web 2.0, and we subtitled the presentation “The Internet Grows Up”. I tried to make some of the following points:

• What people fear with Web 2.0 is that we’re in the midst of a bubble á la Web 1.0. I argue that we are not, these companies are simply at the point where we are finally fulfilling the early promise of the Web.
• The major trends afoot in Web 2.0 that need to be understood are: Software Moving Online, User Generated Content, and Community Powered Sites
• There is a major shift right now to the “living web” where freshness matters. Standard “brochure-ware” websites don’t cut it anymore, everyone needs a blog. (Hence Voodoo 2.0)

I began the presentation trying to illustrate the foundation of what has changed in the last ten years to set the stage for Web 2.0.

The internet has grown up, and what I mean by that is, as a platform, the internet has evolved tremendously. 70% of US households and 90% of businesses are connected to the internet through a broadband connection. This has enabled companies like mine to harness like mine to work with people around the world in a distributed environment and collaborate in ways never before possible. And because we are harnessing a global workforce, we are able to be self funded; we don’t need the millions of dollars in venture capital that were flowing last time around. And since we don’t need that money, we are deflating the bubble before it starts since the bubble was largely a result of IPO’s that were happening just so financiers could cash out of companies that had no business model to begin with.

For anyone who is interested, please feel free to download and review the slides and transcript of the presentation below. Thanks to all those who were able to attend the talks.

• Web 2.0 Transcript
• Web 2.0 PowerPoint Presentation ( 20 meg file)

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